On May 23rd, China Southern Airlines and British Airways co-hosted a successful promotional event at the iconic Shard building in London. This event aimed to showcase the vibrant cultural and tourism resources of Beijing to key clients in the UK, fostering cultural exchanges and boosting tourism between China and the UK.

More than 100 distinguished guests from the British travel industry attended the remarkable event. Attendees had the opportunity to experience Beijing's rich heritage and contemporary attractions through interactive displays and presentations. The event underscored the importance of cultural exchanges in enhancing mutual understanding and strengthening tourism ties between the two nations.

Representatives from both airlines emphasized their commitment to deepening their partnership and creating more opportunities for travelers. The collaboration aims to provide seamless travel experiences and promote Beijing as a premier destination for British tourists. The evening concluded with a networking session, where guests celebrated the new beginnings and anticipated fruitful collaborations. This event marks a significant step in the ongoing efforts to enhance the cultural and tourism bond between China and the UK.