Emirates concluded a triumphant showcase at ITB Berlin 2024, attracting nearly 6,000 visitors and facilitating over 260 meetings. The airline solidified partnerships with eight entities, reinforcing connections with cruise operators, tourism boards, and European airlines. The event underscored Emirates' outstanding products and onboard experiences, highlighted through its impressive booth design and ample meeting spaces. Key highlights included the introduction of Emirates Premium Economy seats and First Class suites in Germany, alongside renowned features like the First Class Shower Spa and updated A380 Economy Class seats. Emirates also emphasized its sustainability initiatives, presenting eco-friendly onboard amenities and 'air-crafted By Emirates' products made from upcycled materials. These partnerships aim to enhance connectivity across Europe, offering seamless travel options and access to diverse destinations. VIP delegations, including government officials, experienced Emirates' premium products firsthand, reaffirming its commitment to excellence at ITB Berlin, its largest trade-fair presence beyond Dubai.