Malaysia Airlines and Google Forge Collaboration to Boost Tourism Driven by Digitalisation


Malaysia Airlines unveils a groundbreaking collaboration with Google to propel Malaysia's tourism and digital evolution in the aviation sector. This partnership aims to digitize commercial advancement, establish Malaysia as a top tourism hub, and enhance the travel experience through tailored solutions. Dersenish Aresandiran, Chief Commercial Officer, emphasizes the airline's commitment to tourism growth and economic development. Google's Managing Director, Farhan Qureshi, echoes support for Malaysia's tourism expansion. Leveraging Google's technology, Malaysia Airlines plans substantial network expansion, using AI-driven Performance Max to optimize marketing campaigns for increased reach and ROI. With travel demand rebounding, this collaboration signals a pivotal step towards redefining Malaysia's tourism landscape.

+