In the heart of Kathmandu's bustling retail landscape, one entrepreneur stands out for his strategic vision and innovative approach to business. Meet Rishabh Tibrewala, a seasoned entrepreneur with a decade of experience and a knack for seizing market opportunities.
Born and educated in Kathmandu, Tibrewala's entrepreneurial journey began during his bachelor's studies when he, alongside his brothers, founded Mad About Bags. Armed with an MBA in finance from India, Tibrewala expanded his horizons. Upon his return in 2012 from India, Tibrewala took the reins of their retail empire, strategically expanding their presence across prime locations in Kathmandu. Today, their brand portfolio boasts 11 stores strategically positioned to capture the market's pulse.
At the heart of their success lies their multi-vertex approach, catering to diverse consumer needs spanning travel, footwear, ladies' bags, apparel, and toys. Their multi-brand retail ventures, including "Mad About Bags!" "Mad About Shoes!" "Mad About Travel!" and "Mad About Toys!" offer a curated selection of products sourced from global partners, ensuring customer satisfaction and market relevance.
In the travel segment, Tibrewala's business boasts partnerships with esteemed brands like VIP, Carlton, Sky Bags, and the recent addition of ECHOLAC from Japan. Their focus on luggage and travel essentials caters to the discerning needs of modern travellers. Handbags constitute another significant aspect of their offerings, featuring brands such as Caprese and Colli Albani, catering to fashion-conscious consumers seeking style and functionality. Their footprint in the footwear segment includes Salt 'n' Pepper and Colli Albani, offering a diverse range of styles to suit varied tastes.
In essence, Rishabh Tibrewala's business embodies a strategic blend of entrepreneurship, innovation, and strategic partnerships. Through their diverse brand portfolio and customer-centric approach, they continue to set benchmarks in Kathmandu's retail landscape, offering quality products that resonate with discerning consumers. With their finger on the pulse of market trends, Tibrewala and his team are poised for even greater success in the years to come.
WHERE VERSATILITY : MEETS AFFORDABILITY
Mad About Bags! stands as an authentic brand, delivering trustable quality in every design. Their collection combines style with practicality, offering easy-to-carry options without compromising on durability. From sleek urban styles to versatile travel companions, each bag exudes craftsmanship and reliability. Trust Mad About Bags! for both fashion-forward designs and effortless functionality.
Discover the allure of Colli Albani's stunning bag collection! With a spectrum of designs, colours, and affordable prices across our stores. Hurry up and visit store for exiting offers. Uplift your style with Colli Albani today!
Introducing ECHOLAC, your ultimate travel companion, now available in Nepal. Lightweight, with sizes ranging from small to large in various colours. Special launch prices make it the perfect choice for your journey. Travel hassle-free with ECHOLAC – a decision you won't regret.
Join the revolution with
Carlton luggage - the choice of visionary business leaders worldwide. Impeccably crafted, British-inspired design meets durability and style. Now available at special prices starting from Rs. 10,000. Enjoy your journey with Carlton - your best choice for comfort and class
Cross Body Bag By Colli Albani
Don't miss out on summer blooms! Our spacious bags, available in various colours, are perfect for travel. Featuring the Colli Albani logo, they effortlessly transition from travel to office to party, complementing every outfit with style.
Caterpillar's unisex sling bags:
Perfect for men, versatile for travel, and durable with fabric construction. Style it your way, it's spacious, washable, and makes a big impression wherever you go!
WE PRIORITIZE AFFORDABILITY WHILE MAINTAINING QUALITY
Rishabh Tibrewala | Co-Founder | Mad About Bags!
Can you share the story behind the evolution of your brand "Mad About Travel!" and how it fits into the broader journey of your company's growth?
Our brand journey began in 2008 with the inception of "Mad About Bags!" From the outset, our ethos revolved around sourcing premier global brands, prioritizing customer satisfaction, maintaining affordability, and upholding impeccable quality standards. This distinctive approach garnered attention and propelled us into diversifying our offerings. As a result, we introduced verticals such as Mad about Shoes! Mad about
Travel! Mad about Toys! each contributing to our brand's recognition within the city. "Mad About Travel!" represents our latest endeavor, stemming from our passion for exploration and our commitment to providing superior travel essentials. It seamlessly integrates into our brand narrative, embodying our core values and our relentless pursuit of excellence.
How challenging was it for you to build brand reputation?
Building brand reputation in Nepal posed its own unique challenges, yet presented promising opportunities. Given the country's small market size, predominantly centered in the capital city, reaching the targeted audience wasn't as arduous. However, the niche market demanded a cautious approach. We meticulously introduced unique products, prioritized quality assurance, and maintained affordability. These strategic decisions culminated in a successful venture, establishing the brand "Mad About"-as a trusted and recognizable name in the market.
Considering that your product is positioned as an upper-class product, do you believe your targeted customers prefer shopping abroad?
It's a valid point to consider. With the trend of people purchasing goods while traveling and the rise of shopping tourism, there's undoubtedly a segment of our targeted customers who engage in shopping abroad. However, it's essential to note that our key portfolio revolves around essential and urgent purchases. While we cater to the upper class, our pricing strategy ensures that we remain competitive compared to international markets. This approach has proven effective, as we've managed to strike a balance between offering quality products and maintaining affordability, which has contributed to our success.
